20 January 2016
AP Chief Minister who is also a marketing genius, Chandrababu Naidu following a new strategy now in Davos, Switzerland during the 46th World Economic Forum annual summit in order to attract the investments into AP. Andhra Pradesh Government has come up with a unique campaign within the streets of Davos. It is the first time AP has branded a bus in Davos to make the State, as “investors’ port of call”.
This special vehicle is making rounds in the Davos City attracting several investors who are visiting the summit. Also, the AP Industrial Department placed hoardings at several placed in Davos city that is greatly interesting to locals. The idea is to project the State as a smart investment destination and a special bus, to promote the State with ‘Make Andhra Pradesh your Business’ campaign has been travelling through the streets of Davos and this distinctly looking vehicle is making rounds in the city to attract investments for the ‘Sunrise Andhra Pradesh.’