3 November 2016
Ram Charan’s Dhruva will not have an audio launch and will be released directly into the market on November 9th. Earlier there were rumors of Pawan Kalyan being invited for the audio release of Dhruva but the makers Geetha Arts instead followed the same strategy of releasing the audio directly like what they did with Allu Arjun’s Sarrainodu.
Geetha Arts announced the news through their twitter account.
Geetha Arts' Twitter handle read: "#Dhruva audio will be released directly into the market on November 9th! A @hiphoptamizha Musical. AUDIO ON 9th NOVEMBER!! A @hiphoptamizha MUSICAL. #Dhruva."
At a time when audio launch events are considered to be kickstart events for the promotion of the film, Geetha Arts no audio launch decision might be to follow the sentiment that they assume good sentiment for them. However, a prerelease event will be held.
Dhruva is a remake of 2015 Tamil action thriller film Thani Oruvan and Surender Reddy is directing the movie, which features Ram Charan, Rakul Preet Singh and Aravind Swamy in the lead roles. Hiphop Tamizha, who scored music for the original movie, is composing the songs of the film. Aravind Swamy is playing the villain role in the movie.