22 September 2016
Gone are those when Tollywood stars focused much on winning territory wise in United Andhra Pradesh, they are now looking at new markets to increase their market. Even though Chiranjeevi and Nagarjuna earlier tried hard to make a mark in Bollywood they failed to expand their market. One can easily say, Allu Arjun is the first hero in the present generation who successfully explored market outside Telugu states banking on his image. His movies does great business in Kerala and most of his movies are dubbed and are released simultaneously in Kerala along with original Telugu version. Now, he is looking at Tamil Nadu market.
After working over 10 years in Tollywood, he is making a debut in Tamil Cinema. Allu Arjun grew up in Chennai and always looked to work straight in Tamil Cinema. And now his time has finally come.Allu Arjun was in Chennai on Thursday to officially announce his Tamil-Telugu bilingual film at a press meet. The film will be produced by Studio Green, which also celebrates its tenth anniversary this year. The new project will be its twelfth venture.
The yet-to-be titled film will be directed by Lingusamy, who has delivered several commercial hits like Paiyaa, Sandakozhi, Vettai among others in the past.Speaking at the press meet, Allu said that Madras (now Chennai) has been an integral part of his life as he lived for about 20 years in the city and he was carefully planning his debut in Tamil.
Producer K E Gnanavel Raja of Studio Green was also present at the event, where he said that he was very impressed by Lingusamy’s narration. He also added that he felt the subject of the film was as strong as 2007 super hit film Paruthiveeran, which was also a studio Green venture.
Principal shooting of the film will commence from next year.